YR Media: 30+ Anniversary Campaign & Brand Refresh
Project Overview:
Celebrating 30 years of empowering youth voices, YR Media launched the 30+ Anniversary Campaign to both honor its legacy and set a vision for the future. This initiative aimed to refresh the brand’s visual identity and amplify its mission across digital and physical platforms. Key stakeholders included YR Media’s Board of Directors, Chief Executive Officer, Chief Development Officer, and a Youth Council of young journalists, creators, and producers.
Our Approach:
Under the content and design leadership of Pedro Vega Jr., YR Media approached the project through research, creative ideation, and stakeholder collaboration, resulting in a vibrant and cohesive brand refresh:
Anniversary Logomark: The newly designed 30+ logo symbolized YR Media’s three decades of impact, with the "plus" sign representing the organization’s commitment to future growth. This icon embodied both YR Media’s past achievements and its energetic path forward.
Visual Identity Refresh: To align with YR Media’s bold mission, the primary color shifted to an electric green, invoking vibrancy and energy reminiscent of neon or highlighters. A highlighter-inspired scribble became a recurring motif, symbolizing movement and YR Media’s role in amplifying youth stories.
Cohesive Voice Across Platforms: The refreshed identity extended across social media, branded collateral, and a newly launched merch store that directly supported YR Media’s mission. This unified voice reinforced the brand’s values and strengthened community engagement.
Results:
The 30+ Anniversary Campaign revitalized YR Media’s brand presence with a unified voice and aesthetic. The campaign successfully engaged legacy supporters, attracted new audiences, and contributed to fundraising efforts through branded merchandise. The consistent branding across social media, collateral, and the merch store reinforced YR Media’s mission, setting a strong foundation for future growth.
